Performance centre

KPI

2017 2018 2019 2020 1H'2021
Number of visits (mn) 62,72 89,78 116,15 138,96 70,61
Conversion coefficient 1,63% 1,72% 1,78% 1,84% 2,21%
Number of orders (thou.) 1 021 1 544 2 062 2 557 1 559
Value of average transaction (PLN) 214 214 221 237 259

Financial data

Data in thou. PLN 2017 2018 2019 2020 1H'2021
Sales revenue 145 040 220 796 311 207 409 457 269 599
Costs of operations 151 763 227 088 304 293 386 026 255 835
EBIT -7 834 -6 998 4 374 22 103 12 812
EBIT margin -5,4% -3,2% 1,4% 5,40% 4,8%
EBITDA -4 607 -3 417 9 614 30 164 17 642
EBITDA margin -3,2% -1,5% 3,1% 7,40% 6,5%
Profit before tax -8 864 -8 282 1 466 12 492 11 325
Income tax 12 2 -9 408 3 950 2 568
Net profit -8 876 -8 280 10 874 8 542 8 757
Net margin -6,1% -3,8% 3,5% 2,10% 3,2%

*the net result in 2019 was affected by the recognition of a deferred tax asset on tax losses from previous years that can be deducted from future income.